Mod 00 · The Map
The cyber market,
Threat creates the market. The market creates buyers. Buyers create motion. Motion is activated by pressure. Each Atlas module sits in one of these layers, and the map shows what touches what.
Read from the foundation up. The bottom layer is why cyber exists as a market at all. The top layer is what makes any individual buyer move now.
Drivers activate motion Motion reaches buyers Buyers shape demand Categories answer threat 05 Drivers Triggers Compliance Gravity 2 modules 11 regimes · 7 trigger types 04 GTM Motion Displacement Routes Channel Alliances Events & Field 5 modules 10 routes to market ↻ recently deepened 03 Buyers Maturity Matrix Buying Committee Firmographics 3 modules 4 stages · committee roles 02 Landscape Market Map Verticals Geo & Entry 3 modules categories · verticals · regions 01 Threat Reality Attack Surface Adversaries 2 modules vectors · adversaries 01 Threat Reality 2 modules Attack Surface The doors and windows of the modern enterprise. Adversaries Who actually attacks, and why.
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Market Map The 12 layers behind every category. Verticals Nine sectors, nine threat models. Geo & Entry Where security gets bought first.
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Maturity Matrix Who buys what, at which stage. Buying Committee Eight roles in every enterprise security deal. Firmographics Who fits, by shape and stage.
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Displacement The five battles every vendor fights. Routes Ten ways cyber is actually sold. Channel The operating layer on top of routes. Alliances Which ecosystem gives a category gravity. Events & Field Eight event families, eight buyer cycles.
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Triggers Twelve events that make buyers move. Compliance Gravity Eleven regimes that move budget.