Which layer of the map are you in?

Three questions about what your product does. Maps to one of the 12 Market Map layers — plus the adjacent layers worth watching for displacement and the categories you sit alongside.

Multi-select on Q2 (pick up to 3 of what fits). Editorial framework-matching only — pair with the full Market Map.

Where does your product PRIMARILY operate?

Network / perimeter / remote access Endpoints (workstations, servers, mobile) Cloud workloads / containers / Kubernetes Identity, access, credentials, non-human identity Data — sensitive PII, IP, regulated data Applications / APIs / source code Exposure / vulnerabilities / attack paths Security operations (SIEM, SOAR, detection) Service layer — we deliver an outcome, not just a tool Compliance / risk / governance / audit OT / ICS / connected devices AI / agents / models / prompts

Q2 · multi

What kind of work does it do? (pick up to 3)

Detect threats + respond Find vulnerabilities / misconfig / exposure Prove control / audit-ready / evidence Govern access / who has what permission Orchestrate / correlate signals across tools Run a managed service for the customer Discover / classify sensitive data Authenticate + route traffic with policy Validate by simulating attack (BAS, pentest) Secure AI models, agents, prompts, training data

Who is the primary daily user?

SOC analyst / detection engineer Cloud security / DevSecOps / platform team Identity admin / access governance Vulnerability mgmt / GRC / risk team Data security / privacy / data governance Outsourced — we run it for them OT engineer / plant security Network ops / SecOps generalist

Your match

Core buyer problem in this layer

Differentiation path

You sit alongside

Pressure in this layer

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Live vendor standings.

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