Industry isn't the only variable that matters in security GTM, but it shapes the threat model, the buyer, the budget, and the language. These nine sectors cover most of the spend. Use this as a check on which categories actually fit a target list — and what angle to lead with.
Fraud, account takeover, ransomware, insider risk, regulatory exposure (PCI, SOC, FINRA, varied state and federal).
Trust, resilience, regulatory defensibility. The board cares about *what would the auditor / regulator say.*
Ransomware, patient-data exposure, legacy clinical systems with no patch path, downtime impacting care.
Patient safety, continuity of care, HIPAA defensibility, ransomware resilience. Under-resourced relative to its risk.
OT disruption shutting down production lines, ransomware, IP theft, supply-chain compromise from upstream suppliers.
Downtime avoidance, operational resilience, safety. "Move fast" is not a virtue here.
Payment fraud, credential stuffing, account takeover, brand abuse, bot-driven scraping.
Protect revenue, customer trust, digital experience. Downtime + fraud both cost revenue immediately.
Cloud breach, source-code compromise, API abuse, customer trust events. Security is revenue enablement here.
Secure growth without slowing engineering. The customer's procurement team needs your trust story.
Nation-state activity, critical-systems disruption, compliance mandates (FedRAMP, CMMC, NIST 800-53).
Mission assurance, compliance, adversary readiness. Procurement cycles are long; relationships matter.
Ransomware, weak identity hygiene, open networks (BYOD on campus), limited budget.
Affordable protection for resource-constrained environments. State and federal grant programs sometimes fund.
Sensitive client data, email compromise, ransomware, insider exposure (departing partners with client books).
Client trust and confidentiality. A breach + disclosure obligation is existential risk.
Critical-infrastructure disruption, OT compromise, nation-state activity, regulatory accountability (NERC CIP, TSA pipeline directives).
Resilience, safety, continuity, regulatory accountability. Outages have public consequences.