What does Attack Path mean for go-to-market?

Attack paths beat vulnerability lists in buyer mindshare because they prioritize by exploitability, not theory. The category sells: "these 12 conditions chain to crown-jewel access; fix the chokepoint instead of all 12." CNAPPs are racing to render this view.

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Attack Path

GTM Concept

Definition

The chained sequence of conditions an attacker would exploit to reach a goal — vs. a list of independent vulnerabilities or misconfigurations.

What it means for GTM

Appears in

Attack Surface