What does Augmentation mean for go-to-market?

Buyer state: the platform has a known blind spot. Winning claim: name the gap precisely ("your CNAPP misses X" / "your EDR doesn't see Y"). The trap: if the gap isn't named precisely, the platform extends and the augmenter has no story left.

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Augmentation

GTM Concept

Definition

A displacement pattern: "keep your stack, add us where it's blind." Sells a precise gap, not a replacement.

What it means for GTM

Appears in

Displacement