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Human Risk Management

GTM Concept
Definition

Programmatic management of the people-layer of security risk — beyond awareness training, into behavior measurement, role-based exposure, and targeted intervention.

What it means for GTM

Field note

HRM is the clearest “category emerging in real time” signal in the current market. The category went from zero recorded funding deals in the prior period to eleven in the most recent quarter, with $138M in fresh capital. Watch for the same vendors that built the awareness-training market to either rebrand into HRM or get displaced by the new entrants who started here.