What does IAM mean for go-to-market?

The category most people mean when they say "identity." Okta, Microsoft Entra, Ping. The platforms are entrenched; the modern challenger pitch is "passwordless" or "machine identity / NHI" as the new wedge.

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IAM

Acronym

Definition

Identity & Access Management. Authenticates users, authorizes access, manages the lifecycle of identities (human and machine) across systems.

What it means for GTM

Appears in

Market Map Attack Surface Verticals