What does OEM mean for go-to-market?

One sale, many endpoints. The OEM partner controls pricing, packaging, and roadmap influence. High distribution, low brand equity. Building the company around >30% OEM concentration is the structural risk — the partner eventually builds the capability themselves or finds a cheaper supplier.

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OEM

Acronym

Definition

Original Equipment Manufacturer arrangement — your product becomes a capability embedded inside another vendor product.

OEM

What it means for GTM