What does DLP mean for go-to-market?

Legacy DLP (Symantec, McAfee) is the textbook over-promised, under-delivered enterprise tool. Modern DSPM is partially displacing it by reframing the problem from "block egress" to "manage exposure." Still has installed-base inertia, but the new entrants don't bother with DLP framing.

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DLP

Acronym

Definition

Data Loss Prevention. Inspects content and context across endpoints, networks, and cloud to block sensitive data from leaving the perimeter.

What it means for GTM

Appears in

Market Map Attack Surface