What does MDF mean for go-to-market?

MDF without enforcement is a partner-relations expense, not a marketing program. The bar: approved play library, expected outputs per dollar spent, lead-sharing rules, post-campaign follow-up enforcement.

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MDF

GTM Concept

Definition

Marketing Development Funds. Vendor-provided budget that partners can spend on jointly-approved marketing activity — events, campaigns, content, demand generation.

MDF

What it means for GTM